Can You Go Full Throttle in Belize?

A new beverage has hit San Pedro with a Blue Fury – Coca Cola’s Full Throttle Energy drink.  Bottled in Belize City by Bowen & Bowen in a strange opaque black bottle, it has all the components of a standard energy drink.  Lots of sugar, caffeine and taurine. (Did you know taurine is an organic acid and a major component in bile?  Don’t let that turn you off.)

Other energy drinks have been very popular on the island for a few years now, but both Red Bull and Monster drinks are super expensive…anywhere from $6 at the stores to $10 at a bar.  (Remember the cute little Red Bull van they used to have out here?)  So here comes BLUE FURY! with a pretty hilarious marketing campaign.

Seems as though this product is aimed at teenage boys.  Love it.  “Street Legal.  Barely”.   Grrrrrrr!

I drank one yesterday but didn’t necessarily feel like I let my inner man out.  Very little about an aqua blue, super sweet drink says manly to me.

The actual drink is uber blue.  Bluer than the pool.  I wonder why it has that off-putting opaque bottle.  Seems like the color is something that you’d want to show off.   It’s intriguingly tropical.  I poured myself a nice tall tumbler of it and…

drank a few sips.  It is SWEET!  I mean really sweet.  Almost like Mountain Dew with that slightly bitter/tart energy drink after taste.  Not bad, but not my thing.

I have noticed it lining up at local bars…let’s see what interesting mixed drinks they can come up with.  I was not man enough to order a Blue Throttle and Rum but maybe that is the island’s next big craze.  Let’s call that drink an “Island Fury”…order it next time you are out and let me know.


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